Beautiful Life Studios
BRANDING - MARKETING STRATEGY - SOCIAL MEDIA
PROJECT OVERVIEW
Beautiful Life Studios is a world class wedding photography and cinematography studio. Their team consists of some of the most talented artists across Canada with the goal of producing beautiful life long art. As one of our oldest clients, their goal was to substantially increase revenue while decreasing their costs per acquisition. Through thorough market research, ad creation, and A/B testing, we were able to successfully more than double their revenue while simultaneously halving their acquisition costs.
BRANDING & DESIGN
First we did a branding overhaul to ensure that their website, social media, content, and written copy were consistent across all mediums and optimized for client conversions. This involved creating funnels that ensured an ideal client experience while collecting valuable data for future follow ups.
MARKET RESEARCH & ADS
Then we did demographic research to find the ideal groups to target. Then we examined main competitors and current trends to hypothesize various ad sets that would improve performance. We then proceeded with A/B testing.
RESULTS & IMPROVEMENTS
We increased Instagram from 14k followers to over 30k followers.
Client acquisition costs went from nearly $300/acquisition to just $140/acquisition.
New Bookings increased from only $530,000 in 2023 to over $1,340,000 in 2024!
